• Graphic of WIC PG Mom
  • Graphic of WIC Health Kids



What is WIC

The Special Supplemental Nutrition Program for Women, Infants, and Children - better known as the WIC program - serves to safeguard the health of low-income pregnant, postpartum, and breastfeeding women, infants, and children up to age 5 who are at nutritional risk by providing nutritious foods to supplement diets, information on healthy eating including breastfeeding promotion and support, and referrals to health care.

To find out more, or to schedule an appointment call WIC at 608-742-9254.

WIC provides the following:

  1. Nutritional assessment and counseling
  2. Breastfeeding education and support
  3. Practical tips on food shopping, recipes, feeding your infant/child
  4. Friendly guidance on taking care of your baby
  5. Help with buying healthy foods 
  6. Lead screening for your child
  7. Referrals to doctors, dentists, and programs like Food Share, BadgerCare+, Healthy Beginnings+, Head Start, and free immunization clinics.

WIC Fact Sheet | Food and Nutrition Service (

You or Your Child May Qualify for WIC If:

  1. You are pregnant, just had a baby, or have an infant or child under five
  2. You meet income requirements.
  3. You are a Wisconsin resident


Income Guidelines: WIC income eligibility is based on 185% of the US Department of Health and Human Services Poverty Guidelines

  • WIC uses the same income guidelines as the reduced-price school lunch program
  • Many working families qualify
  • Individuals participating in other programs such as Medicaid, BadgerCare+, Wisconsin Works (W2), and FoodShare may also be eligible for WIC
  • WIC includes the unborn child(ren) in household count for pregnant women
  • Fathers, legal guardians, and foster parents may apply for WIC for their children


WIC Clinics

WIC clinics are held throughout Columbia County. Clinic times vary-call for information and an appointment at 608-742-9254.

Main Office Portage Department of Health & Human Services Building
Division of Health
111 East Mullett Street
PO Box 136
Portage, WI 53901
Satellite Clinics Columbus 161 N. Dickason Blvd
Columbus, WI 53925

Breastfeeding Support

Breastfeeding Educators

Breastfeeding Educators are available to help you with your breastfeeding needs and questions.  Our goal is to provide one-on-one instruction, support, and care before, during, and after childbirth to ensure a successful and rewarding breastfeeding experience for both mother and child.  Feel free to call Columbia County WIC at 608-742-9254 or 608-742-9255 or text 608-617-2625 or 608-697-0608.


Breastfeeding Peer Counselors

Breastfeeding peer counselors are WIC mothers in the community with personal breastfeeding experience who provide information and support  mothers interested in breastfeeding.  They provide support and encouragement, help answer questions, and address common concerns breastfeeding mothers may have.  They may also refer to WIC breastfeeding educators for help for mothers with more difficult or complex breastfeeding problems.

Breastfeeding Resource Guide


Shopping for WIC Foods

Click on the link below for helpful tips on how to shop for WIC Foods

Shopping for WIC Foods