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Wisconsin WIC

What is WIC

Women, Infants, and Children (WIC) nutrition program provides supplemental foods and nutrition education to help keep pregnant, postpartum and breastfeeding women, infants and children under five years of age healthy and strong.

To find out more, or to schedule an appointment call WIC at 608-742-9254.

WIC provides the following:

  1. Nutritional assessment and counseling
  2. Breastfeeding education and support
  3. Practical tips on food shopping, recipes, feeding your infant/child
  4. Friendly guidance on taking care of your baby
  5. Help with buying healthy foods 
  6. Lead screening for your child
  7. Referrals to doctors, dentists, and programs like Food Share, BadgerCare+, Healthy Beginnings+, Head Start, Nurse Family Partnership, and free immunization clinics.

WIC Brochure

You or Your Child May Qualify for WIC If:

  1. You are pregnant, just had a baby, or have an infant or child under five
  2. You meet income requirements.
  3. You are a Wisconsin resident

Income Guidelines: WIC income eligibility is based on 185% of the US Department of Health and Human Services Poverty Guidelines
  • WIC uses the same income guidelines as the reduced-price school lunch program
  • Many working families qualify
  • Individuals participating in other programs such as Medicaid, BadgerCare+, Wisconsin Works (W2), and FoodShare may also be eligible for WIC
  • WIC includes the unborn child(ren) in household count for pregnant women
  • Fathers, legal guardians, and foster parents may apply for WIC for their children

WIC Clinics

WIC clinics are held throughout Columbia County. Clinic times vary-call for information and an appointment at 608-742-9254.

Main Office Portage Department of Health & Human Services Building
Division of Health
111 East Mullett Street
PO Box 136
Portage, WI 53901
Satellite Clinics Columbus 161 North Dickason Blvd.
Columbus, WI 53925

Breastfeeding Support

Breastfeeding Educators

Breastfeeding Educators are available to help you with your breastfeeding needs and questions.  Our goal is to provide one-on-one instruction, support, and care before, during, and after childbirth to ensure a successful and rewarding breastfeeding experience for both mother and child.  Feel free to call Columbia County WIC at 608-742-9254 or Columbia County Division of Health at 608-742-9227 and ask for breastfeeding assistance. Or visit our Division of Health Web site page.


Breastfeeding Peer Counselors

Breastfeeding peer counselors are WIC mothers in the community with personal breastfeeding experience who provide information and support  mothers interested in breastfeeding.  They provide support and encouragement, help answer questions, and address common concerns breastfeeding mothers may have.  They may also refer to WIC breastfeeding educators for help for mothers with more difficult or complex breastfeeding problems.


Shopping for WIC Foods

Click on the link below for helpful tips on how to shop for WIC Foods

Shopping for WIC Foods